Foodie PR Gets Another Endorsement

Foodie Public Relations worked with chocolate confectioner Nahualli Trading Co. (www.nahuallitrading.com), which makes Chocolate Seeds: whole shelled cocoa beans covered in dark chocolate.

Foodie partnered with Nahualli's founder and owner, Paul Mosca, to develop an integrated communications program that included a media kit. The kit, which was sent to 10 food editors and writers throughout the country, included product samples, photography on a flash drive and complimentary tea bags to pair with the Chocolate Seeds.

The campaign resulted in placement in four national publications: Fancy Food & Culinary Products, National Culinary Review, Candy Industry, Tea and Coffee. Placement included positive product reviews and a company profile. In addition to being in the print version of each magazine, Nahualli Trading Co. appeared electronically on each magazine’s web site.

More than $15,000 in free publicity was secured when the all print and electronic placements are totaled.

Here's what Mosca had to say about Foodie PR's work:
"Rob's [Foodie Public Relation's president] perspective, intuition, and creative insight produced several magazine product placements for Chocolate Seeds. In addition, having a sounding board with intimate knowledge of the food industry allowed me to reshape our website and mission statement for The Nahualli Trading Co. Good bloke all around. And he knows his food.”

Happy Eating! Mr. Foodie

Taste the Origin of Chocolate

I discovered a delicous chocolate treat: Chocolate Seeds. For centuries chocolate confectioners have teased fine flavors from the seeds of the cacao tree. Nahualli Trading Co. goes a step further and combines the flavor of dark chocolate with roasted seeds of the cacao tree to create Chocolate Seeds.

Nahualli Trading Co. sources Criollo cacao seeds from fair trade and organic Ecuadorian farmers. A three-step process takes places to produce a decadent and rich taste. First, whole beans are carefully shelled. Next, the shelled beans are expertly roasted to develop a full, intense flavor. Finally, the roasted beans are perfectly seasoned with dark chocolate.

Two varieties of Chocolate Seeds are available:

• Chocolate Seeds enrobed in smooth dark chocolate. The combination is a fruity body with deep chocolate notes and no bitter finish (4 oz./$7.95; 7 oz./$15.95).
• Organic Chocolate Seeds covered with smooth dark organic chocolate. This version has a sweet punch with a pineapple finish (4 oz./$9.95; 7 oz./$17.95).

Chocolate Seeds can be purchased directly from Nahualli Trading Co. or at select retailers coast to coast. Visit www.nahuallitrading.com for more information.

You’ll find in this media kit a sample of the 100% Organic Chocolate Seeds and the Regular Chocolate Seeds; a flash drive that includes this press release, high-resolution images, and nutrition facts; and tea to enhance your Chocolate Seeds experience – or sample the seeds with your favorite red wine or port.

About Nahualli Trading Co..
The Nahualli Trading Co., founded by Paul Mosca, is a chocolate company dedicated to Theobroma cacao and the people who grow it and enjoy its products. The company is headquartered in Raleigh, N.C., and operates out of a 900-square-foot certified organic facility. To speak directly with Paul, call 919.961.1984 or e-mail paul@nahuallitrading.com.

Happy Eating! Mr. Foodie