Saturday, June 5, 2010

Foodie's Logo and Brand Identity

We've unveiled Foodie Public Relations' new logo and brand identity. Drum roll please ...


Happy Eating! Mr. Foodie

Wednesday, June 2, 2010

Season Up Father’s Day with Roasting and Grilling Salts


What are you doing for Father’s Day? What is a better way to get Father’s Day in gear than by grilling out? Ahhhh steaks, chicken breasts, burgers, pork chops, hot dogs and, of course, fresh vegetables from the farmer’s market.

The Barbecue Industry Association reports when it comes to demonstrating their barbecue prowess, men still dominate the actual cooking. Men are much more apt (61%) than women (39%) to do the barbecuing. So what to buy master of grill at your house for this year’s barbecue season? The Scrumptious Pantry has the answer.

Whereas traditionally sauces have the lead when it comes to seasoning, people often forget to include flavorful rubs prior to barbecuing. Rubs can be sweet, savory, spicy, hot, and of course, perfectly suited to your tastes. Finding the rub that is right for you can seem like daunting task, but it is well worth the time. The Scrumptious Pantry offers two Roasting and Grilling Salts – a course salt for roasting meats and all-purpose seasoning salt. These are only seasoning agents you’ll need for your barbecue parties.

What a perfect gift for Father’s Day gift, too!

These salts are unlike any others you’ll find on any store shelf. They are the most aromatic. They are the most flavorful. They will subtly enhance what ever you decide to barbecue and turn your meal from ordinary into extraordinary.

Both salts are produced by proud farmers Roberta and Giulio who live close to Vinci, in Tuscany, and dedicate their energy to there 14 hectares farm. They painstakingly mince fresh, handpicked herbs to ensure the pores of the herbs are not closed during the chopping process so the herbs’ aromatic oils spill out as compared to mechanical chopping where the pressure of the blades is much greater and the herbs’ pores are compressed. Plus, other herbed salts tend to use dried herbs, which results in a less aromatic salt and flavorless cooked product.

Roberta and Giulio follow organic agricultural practices in making their Roasting and Grilling Salts. They not only hand pick and hand mince the herbs, but they also carefully hand mix the fresh herbs with Italian sea salt, letting the herbs slowly dry in the salt to conserve the aromas at their very best and to find that perfect balance of ingredients and seal in the aromas.

The coarse salt includes Italian sea salt, rosemary, sage, bay leaf, juniper berries, garlic, lemon peel, pink peppercorns, tarragon and thyme.

The fine seasoning salt includes Italian sea salt, sage, rosemary, bay leaf, garlic and lemon peel.

Visit www.scrumptiouspantry.com to find a store near you that sells the Roasting and Grilling Salts (as well as others food items) or to order online visit www.piazzaitalianmarket.com.

About The Scrumptious Pantry

The Scrumptious Pantry is “Real Food from Real People.” All of our food items are made in small batches that come from family farms that embrace the traditional philosophies of farming and the importance of growing crops as safely as possible through natural means. In the kitchen traditional artisan techniques are followed to create culinary treasures that do not include any additives, fillers or preservatives—only estate-grown ingredients, passion and the belief that food is nourishment for the body and soul. Each product proudly displays the farmer whose name it carries to show they stand behind what they grow and make. From our farms to your table we pledge to provide a difference you can taste. Visit www.scrumptiouspantry.com to learn more.

Happy Eating! Mr. Foodie