Foodie Public Relations worked with chocolate confectioner Nahualli Trading Co. (www.nahuallitrading.com), which makes Chocolate Seeds: whole shelled cocoa beans covered in dark chocolate.Foodie partnered with Nahualli's founder and owner, Paul Mosca, to develop an integrated communications program that included a media kit. The kit, which was sent to 10 food editors and writers throughout the country, included product samples, photography on a flash drive and complimentary tea bags to pair with the Chocolate Seeds.
The campaign resulted in placement in four national publications: Fancy Food & Culinary Products, National Culinary Review, Candy Industry, Tea and Coffee. Placement included positive product reviews and a company profile. In addition to being in the print version of each magazine, Nahualli Trading Co. appeared electronically on each magazine’s web site.
More than $15,000 in free publicity was secured when the all print and electronic placements are totaled.
Here's what Mosca had to say about Foodie PR's work:
"Rob's [Foodie Public Relation's president] perspective, intuition, and creative insight produced several magazine product placements for Chocolate Seeds. In addition, having a sounding board with intimate knowledge of the food industry allowed me to reshape our website and mission statement for The Nahualli Trading Co. Good bloke all around. And he knows his food.”
Happy Eating! Mr. Foodie
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