Foodie Public Relations Gets Recognized

Foodie Public Relations worked with the Glen Ellyn library this past summer by having local restaurants and chefs put on food demonstations for tweens and their parents.

To help promote the program, Foodie PR not only had the food programs mentioned in the library’s print and electronic newsletter, but free publicity was secured in the Village of Glen Ellyn’s newsletter (circulation: 26,999), Glen Ellyn News (circulation: 15,500) and Wheaton Sun (circulation: 20,502). Coverage of the food program (featuring Honey’s pastry chef) also appeared in the Glen Ellyn News.

One restaurant that joined the program was Honey. Here's what Elizabeth Janus, Owner of Honey, had to say about Foodie's work:

"Thank you so much for your effort in coordinating the library demos. It’s great to have opportunities for publicity that are unique, not expensive and well thought out. You're great with communication and organization. We at Honey recommend your services to any restaurant looking for opportunities to grow, with ideas that are outside the box of traditional marketing."

To learn more about how Foodie Public Relations can help with your marketing needs, call 630-913-6289 or e-mail robbenes@comcast.net.

Happy Eating! Mr. Foodie

Foodie PR Gets Another Endorsement

Foodie Public Relations worked with chocolate confectioner Nahualli Trading Co. (www.nahuallitrading.com), which makes Chocolate Seeds: whole shelled cocoa beans covered in dark chocolate.

Foodie partnered with Nahualli's founder and owner, Paul Mosca, to develop an integrated communications program that included a media kit. The kit, which was sent to 10 food editors and writers throughout the country, included product samples, photography on a flash drive and complimentary tea bags to pair with the Chocolate Seeds.

The campaign resulted in placement in four national publications: Fancy Food & Culinary Products, National Culinary Review, Candy Industry, Tea and Coffee. Placement included positive product reviews and a company profile. In addition to being in the print version of each magazine, Nahualli Trading Co. appeared electronically on each magazine’s web site.

More than $15,000 in free publicity was secured when the all print and electronic placements are totaled.

Here's what Mosca had to say about Foodie PR's work:
"Rob's [Foodie Public Relation's president] perspective, intuition, and creative insight produced several magazine product placements for Chocolate Seeds. In addition, having a sounding board with intimate knowledge of the food industry allowed me to reshape our website and mission statement for The Nahualli Trading Co. Good bloke all around. And he knows his food.”

Happy Eating! Mr. Foodie

Foodie Public Relations Endorsement

It's OK to toot your own horn when a client gives you a pat on the back. I received the below note from the Glen Ellyn library regarding the work I did in helping them organize its summer good program.

Happy Eating! Mr. Foodie

*****
Hi Rob ... I would very much like to thank you for all the work you've done to make the Parent/Teen Cooking Demos here at the library possible this summer. Your connections with the local restaurants were essential in making such a program work. So far, the feedback has been positive and the photos of each event depict nothing but smiles. It is such a wonderful thing to see different sectors of the community working together for the benefit of residents.

Madeline Shea

Young Adult Librarian
Glen Ellyn Public Library
400 Duane Street
Glen Ellyn, IL 60137
(630) 469-0879
www.gepl.org